Adding Ethnic Foods to Your Menu

An insightful post from Technomic. Although it’s specific to Canada it resonates with any restaurant that may be anxious about adding supposedly exotic menu items.

A key finding of the Canadian Ethnic Food & Beverage Consumer Trend Report. According to the study, unfamiliarity with ethnic foods is the biggest impediment to consumers trying new cuisines from beyond Canada.

Most intriguing was “Interestingly, younger consumers are more likely than older consumers to say a lack of a description on the menu dissuades them from trying ethnic foods or flavours. Perhaps that is because Millennial and Gen Z customers are so accustomed to having information they need readily accessible at all times on smartphones and tablets. The unknown appears to be a big turnoff for this demographic.”

You can read the entire post here.

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